Marketing Coordinator

About Us:

Tools.com is the world’s first global marketplace for all types of tools and industry-related content.

Our company was born from a passion to build a seamless digital platform using world-class technologies and has experienced massive growth over the past 12 months.

No two days at Tools.com will be the same and by joining the business while in its infancy will give the successful applicant opportunities to step up into bigger roles as the business continues to grow.

About the Role:

We are looking for a Marketing Coordinator to help us engage with our audiences across all our digital channels for AutoElec.com.au and SafetyHQ.com.au, experience in a similar industry is preferred but not mandatory if other skills are possessed.

You will be responsible for paid, social and EDM campaigns and should exhibit an in-depth knowledge of current digital marketing strategies.

This is your chance to be in charge of establishing a positive brand image that will help push our entire organization forward.

Reporting to the senior management, you’ll also support in the areas of web, blog and email copywriting.

This role will primarily focus on social media, but you’ll be ready to support on other areas of communications and branding to support digital marketing strategies.

The role requires strong attention to detail and the ability to craft a clean, thoughtful copy within the frameworks of a distinct brand voice.

You will be expected to research trending topics to create valuable and original content. In addition, you will play an integral part in developing the company narrative - an exciting story of how our services help tradespeople, businesses, consumers to build, fix, improve and create easily by advising, the best tools for the job and provide them via local partners or global shippers...

Responsibilities:

· Manage EDM communications for vendors and customers

· Create and manage paid Google and Facebook marketing campaigns

· Nurture relationships with our vendors and help grow sales

· Maintain and develop a marketing calendar

· Be responsible for forming social media strategies across multiple platforms, including Instagram, Twitter, Facebook, LinkedIn, Reddit and potentially more

· Staying up to date with the latest developments in the social media landscape, the power tools industry & the automotive industry

· Present product data to present it in a meaningful and engaging way.

· Copywriting as required (blogs, social, website copy)

· Reporting on campaign performance

· Ability to take ownership of projects and meet deadlines as required

· Develop on-site promotional activities

Tools:

As a cutting edge tech start-up, we use market-leading software and platforms. This list is consistently evolving to meet our business needs.

While you are not expected to be fluent with all on day one, preference will be given to applicants with prior experience and there will be an expectation for you to further develop your skills.

· Google analytics

· Google ads manager

· Google merchant centre

· Facebook business manager

· SEMrush

· Smartrmail / Mailchimp

· Sked social

· Slack

· Clickup

· Freshworks

· Neto

· Magento

· Omnyfy

· Photoshop

· Gsuite

· Excel

Experience:

No Genuine Rules apply however preference is given to either grassroots Graduates or those experienced in the eCommerce or Automotive/Tools industry.

A Bachelor's degree in marketing, social media, commerce, communications, advertising, business management, or in a related field is preferred.

At least two years' experience marketing related role, or a similar support role.

A self-starter with the ability to hit the ground running.

Have a marketing background, with the ability to understand campaign management, copywrite with attention to detail and CRM management.

Great organizational and time management abilities.

Superb communication, collaboration, and problem-solving skills.

Access to training, freelancers, content libraries and internal resources will be made available.

As we are a start-up business that is growing quickly, you’ll be open to new opportunities and taking on several different tasks as they present themselves, the more agile you are the bigger your future is with us.