Role Overview:
We're searching for a passionate Social Media Executive to join our dynamic team. The ideal candidate will have a knack for crafting compelling narratives, a pulse on the latest social media trends, and a proven track record of driving engagement and growth across various platforms.
Key Responsibilities:
- Content Creation & Curation: Develop and curate engaging content for our social media platforms, ensuring consistency with our brand's voice, style, and tone.
- Strategy Development: Collaborate with the marketing team to design and implement a comprehensive social media strategy to increase our web traffic and brand awareness.
- Engagement: Monitor, respond to, and engage with followers, ensuring customer inquiries are addressed promptly and professionally.
- Analytics: Track, measure, and analyze all initiatives to report on social media ROI. Stay updated with the latest social media best practices and technologies.
- Collaboration: Work closely with other departments, like content and design teams, to ensure cohesive brand messaging.
- Campaign Execution: Execute and manage social media ad campaigns, optimizing for performance and ROI.
- Trend Analysis: Stay up-to-date with current technologies and trends in social media, design tools, and applications.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-2 years of social media management experience.
- Proficient with major social media platforms and social media management tools.
- Excellent multitasking skills, with the ability to manage multiple platforms simultaneously.
- Strong written and verbal communication skills.
- Familiarity with SEO, keyword research, and Google Analytics is a plus.
- A team player with a positive attitude and good interpersonal skills.