Job Description We are looking for a Junior Paid Media Executive to join our marketing team. The ideal candidate will be responsible for planning, executing, managing, and optimizing paid advertising campaigns across multiple platforms, including Meta (Facebook & Instagram), TikTok, Google Ads, and LinkedIn Ads.

You will collaborate with the Social Media and Creative teams to drive performance-focused campaigns across multiple brands, with a strong focus on generating leads, increasing conversions, maximizing ROAS, and improving overall campaign performance.

Roles & Responsibilities

• Campaign Planning & Execution: Plan, launch, and manage paid advertising campaigns across various digital platforms.
• Campaign Optimization: Monitor campaign performance and optimize key metrics such as CTR, CPC, CPA, and ROAS.
• Creative Collaboration: Work with Social Media and Design teams to develop and test high-performing ad creatives.
• Audience Targeting: Research audiences and implement effective targeting and retargeting strategies.
• Budget Management: Manage advertising budgets efficiently to maximize ROI.
• Reporting & Analysis: Track campaign performance, prepare reports, and provide actionable insights.
• Testing & Scaling: Conduct A/B testing and identify opportunities to improve and scale successful campaigns.

Requirements

• Minimum 1 year of hands-on experience in paid digital advertising.
• Familiarity with advertising platforms such as Meta Ads, TikTok Ads, Google Ads, and LinkedIn Ads.
• Good understanding of campaign structures, audience targeting, retargeting, and optimization strategies.
• Ability to analyze campaign performance and make data-driven decisions.
• Knowledge of key performance metrics, including CTR, CPC, CPA, ROI, and ROAS.
• Strong analytical, communication, and teamwork skills.
• Ability to manage multiple campaigns across different brands.
• Results-driven mindset with a willingness to learn and adapt to new advertising trends and platforms.