Main Duties & Responsibilities

• Develop and execute comprehensive digital marketing strategies across all digital channels.
• Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.).
• Oversee SEO/SEM strategy and performance, ensuring top search engine rankings.
• Drive content marketing efforts including blog posts, email newsletters, video content, and social media.
• Analyze web traffic metrics, user behavior, and campaign performance using tools like Google Analytics, HubSpot, or similar.
• Manage the digital marketing budget and ensure ROI on all digital campaigns.
• Lead marketing automation initiatives and manage CRM tools for lead nurturing and customer engagement.
• Collaborate with design, product, digital solutions, and sales teams to create effective campaigns.
• Stay up to date with the latest trends and best practices in digital marketing and technology.

Qualifications & Prerequisites

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-3 years of experience in digital marketing or a similar role.
• Proven experience with SEO, SEM, social media, and content marketing.
• Hands on experience with web analytics tools (e.g., Google Analytics, SEMrush).
• Proficiency in marketing software and tools (e.g., HubSpot, Meta Business Suite, Google Ads).
• Strong analytical skills and data-driven thinking.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Experience with B2B or eCommerce marketing.
• Basic HTML/CSS knowledge is a plus.