We are looking for a commercially driven and brand-focused professional to lead and execute the brand strategy for Dilmah within the food service and hospitality sector (HORECA). The role will focus on driving brand penetration, expanding market share, and commercializing our tea portfolio across key hospitality channels, while building Dilmah’s global hospitality brand equity through targeted media and communication strategies. The role will also involve developing innovative brand concepts and touchpoint experiences that elevate and enhance the overall guest tea experience.

KEY RESPONSIBILITIES

• HORECA Strategy & Growth: Develop and execute comprehensive channel-focused brand strategies to expand the Dilmah portfolio footprint and drive commercial growth across hotels, restaurants, cafes, and broader food service channels.
• Guest Experience Elevation: Conceptualize and deploy innovative brand activations, serve rituals, and touchpoint solutions that elevate the guest tea experience at hospitality venues (e.g., in-room amenities, high tea experiences, banqueting, and tea gastronomy/mixology concepts).
• Strategic Media & Brand Building: Build Dilmah’s brand presence in the hospitality sector by deploying targeted B2B and consumer media campaigns across trade publications, digital and social channels, industry events, and co-branded hospitality partnerships.
• Portfolio & Channel Management: Tailor portfolio offerings to meet the specific functional and commercial needs of food service operators, driving product adoption, menu placement, and premiumization across HORECA partners.
• Commercial & B2B Engagement: Collaborate closely with sales teams, key accounts, and distribution partners to build strategic B2B relationships, execute trade marketing programs, and win key hospitality accounts.
• Campaigns & Concept Development: Design and launch integrated marketing campaigns, co-branding initiatives, and bespoke customer experiences that strengthen Dilmah’s brand equity and consumer trial in luxury and mainstream hospitality settings.
• Insights & Trend Analysis: Monitor food service industry trends, guest preferences, and competitor activities within the F&B sector to identify emerging opportunities for product innovation and channel expansion.
• Cross-Functional & Partner Leadership: Lead internal cross-functional teams, culinary/mixology specialists, media agencies, and hospitality stakeholders to ensure flawless execution of channel initiatives.

CANDIDATE PROFILE

• A degree in Marketing, Business Management, or a related field—OR a recognized professional qualification in marketing (e.g., CIM, SLIM, or equivalent).
• 7+ years of marketing experience, with proven expertise in brand management, channel marketing, or customer marketing.
• Demonstrated track record spanning both retail and B2B marketing channels, including multi-channel media planning.
• Direct experience within F&B or the hospitality sector (HORECA) is strongly preferred.
• Proven ability to build brand authority through specialized B2B trade media, digital marketing, PR, and channel marketing platforms.
• Excellent stakeholder management, communication, and B2B relationship-building skills with a passion for building brands with purpose.