Responsibilities

• Develop and implement SEO strategies to improve organic rankings, visibility, and traffic.
• Monitor search performance and identify opportunities for growth.
• Conduct keyword research and competitor analysis.
• Identify high-value keywords and new organic growth opportunities.
• Optimize website content, meta titles, descriptions, headings, internal links, and site structure.
• Improve content for both search engines and users.
• Improve crawlability, indexability, site architecture, XML sitemaps, robots.txt, canonicalization, and Core Web Vitals.
• Identify and resolve technical SEO issues.
• Optimize content for AI-powered search experiences such as Google AI Overviews, ChatGPT, Perplexity, and other LLM-based platforms.
• Apply entity optimization, semantic SEO, and structured content strategies.
• Work with content teams to create SEO-friendly, engaging, and search-focused content.
• Optimize existing content to improve rankings and conversions.
• Plan, execute, and monitor digital marketing campaigns across Google Ads, social media, email, and other channels.
• Optimize campaigns based on performance and business goals.
• Develop and manage social media content and campaigns to increase brand awareness, engagement, and conversions.
• Monitor website and campaign performance using Google Analytics 4, Google Search Console, Looker Studio, and other tools.
• Prepare actionable performance reports and recommendations.

Requirements

• 5+ years of experience in SEO and Digital Marketing.
• Strong understanding of SEO, search engine algorithms, ranking factors, and AI-powered search.
• Hands-on experience with on-page, off-page, technical SEO, and content optimization.
• Experience with Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog, and PageSpeed Insights.
• Experience with Google Ads and social media advertising platforms.
• Strong knowledge of keyword research, competitor analysis, link building, and SEO analytics.
• Understanding of HTML, CSS, and basic JavaScript is an advantage.
• Experience with Schema.org, structured data, and JSON-LD is an advantage.
• Strong analytical and problem-solving skills.
• Excellent communication, planning, and project management skills.
• Ability to manage multiple campaigns and meet deadlines.
• Experience optimizing websites for AI search and LLM-powered search platforms is a strong advantage.