The Role

The SEO & Digital Marketing Lead is responsible for the strategic planning, implementation, and analysis of Search Engine Optimization (SEO) initiatives across our web properties. In this role, you will bridge the gap between technical execution and high-level growth strategy, driving organic traffic, keyword rankings, and conversions to achieve core business objectives.

Employment Details

• Employment Type: Long-term Contract
• Work Arrangement: Hybrid working model
• Working Days: Monday to Friday
• Working Hours: Depending on project requirements
• Communication: Good English communication skills, both written and verbal

Responsibilities

• Develop and implement SEO strategies to improve organic rankings, visibility, and traffic.
• Monitor search performance and identify opportunities for growth.
• Conduct keyword research and competitor analysis.
• Identify high-value keywords and new organic growth opportunities.
• Optimize website content, meta titles, descriptions, headings, internal links, and site structure.
• Improve content for both search engines and users.
• Improve crawlability, indexability, site architecture, XML sitemaps, robots.txt, canonicalization, and Core Web Vitals.
• Identify and resolve technical SEO issues.
• Optimize content for AI-powered search experiences such as Google AI Overviews, ChatGPT, Perplexity, and other LLM-based platforms.
• Apply entity optimization, semantic SEO, and structured content strategies.
• Work with content teams to create SEO-friendly, engaging, and search-focused content.
• Optimize existing content to improve rankings and conversions.
• Plan, execute, and monitor digital marketing campaigns across Google Ads, social media, email, and other channels.
• Optimize campaigns based on performance and business goals.
• Develop and manage social media content and campaigns to increase brand awareness, engagement, and conversions.
• Monitor website and campaign performance using Google Analytics 4, Google Search Console, Looker Studio, and other tools.
• Prepare actionable performance reports and recommendations.

Requirements

• 5+ years of experience in SEO and Digital Marketing.
• Strong understanding of SEO, search engine algorithms, ranking factors, and AI-powered search.
• Hands-on experience with on-page, off-page, technical SEO, and content optimization.
• Experience with Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog, and PageSpeed Insights.
• Experience with Google Ads and social media advertising platforms.
• Strong knowledge of keyword research, competitor analysis, link building, and SEO analytics.
• Understanding of HTML, CSS, and basic JavaScript is an advantage.
• Experience with Schema.org, structured data, and JSON-LD is an advantage.
• Strong analytical and problem-solving skills.
• Excellent communication, planning, and project management skills.
• Ability to manage multiple campaigns and meet deadlines.
• Experience optimizing websites for AI search and LLM-powered search platforms is a strong advantage.