Position: Digital Marketing Manager - Automobile, Bengaluru

Skill Set: Digital Sales, Sales Strategy, Digital Campaign, Cost Per Lead, CXP, Salesforce, Google Analytics, META Add, Google Ads, Lead Generation

Department: Sales Experience: 5 to 10 years Job Type: Full Time Number of Positions: 1 Location: Bengaluru

Job Description:

Professional experience:

An Individual with a minimum experience of 5 to 10 years driving growth and profitability through digital sales, for retail, proven expertise in managing and generating business through digital tools.

Overall Job Purpose:

Digital sales manager to work closely with dealership’s sales and marketing teams to maximize online sales, generation of leads, tracking conversions and improving ROI.

Key Responsibilities:

• Manage digital leads and nurture them for new car and used car sales both, ensuring inquiry conversions land up to +10% of the current scenario by FY 26. • Ensure that inquiry to test drive conversions consistently remains to 40 – 50% • Train individual sales staff with appointment seeking, communication and per individual target completion. • Develop and implement a digital sales strategy/campaign to generate online inquiries, leads, prospects etc. • Collaborate with sales and marketing digital team to align sales goals and meet monthly inquiry generation targets. • Use various digital tools such as Facebook, Instagram, social media and collaboration with aggregators such as carwale, cardekho, etc to generate inquiries and meet targets. • Set up a robust tele-calling team – cold calls to generate inquiries and maintain engagement with the client at each step. • Use CXP to track leads and their stages, ensuring timely follow-ups and prompt responses, while maintaining a pipeline of prospective buyers. • Work on distribution of leads based on the best conversion rates to the dealer sales staff. • Provide monthly reports to CEO tracking cost per lead (CPL), ROI, and total sales contribution from digital channels. • Use analytics to measure campaign performance, lead conversion rates, customer engagement, conversion time etc.

Performance tracker:

• Monthly/quarterly digital sales revenue and growth • Conversion rates for digital leads (Inquiry to booking) • CPL (Cost per lead) • ROI from digital campaigns (spend vs revenue) • Client retention rates through repeat buying or cross selling other services.

Key skills:

• Proficient in CRM systems (Salesforce), Google analytics and advertising platforms (META, Google ads), as well as lead generation. • Strategic thinking • Leadership and collaboration • Analytical and ROI focused • Communication and interpersonal skills

Additional Information:

• This is 6 days work from office role in Whitefield, Bengaluru. • Interview process- 2-3 Rounds (1st round virtual, 2nd round F2F)

Required Qualification/Education: Graduate

With a Top Luxury Automobile Dealership