• Take full ownership of assigned product categories and ensure successful execution of marketing initiatives.
• Gain a strong understanding of the company's sales objectives and translate them into effective marketing strategies and campaign calendars.
• Adapt global brand direction into relevant local marketing initiatives while maintaining brand consistency and delivering meaningful market impact.
• Plan and manage marketing resources, including budget allocation and project timelines, based on business priorities.
• Execute integrated marketing campaigns across digital platforms, retail stores, PR, influencer collaborations, and events, ensuring timely and high-quality delivery.
• Collaborate with creative and digital teams to produce engaging, brand-consistent content across owned, earned, and paid media channels.
• Support the planning and execution of marketing events, activations, and promotional initiatives.
• Work closely with Store Operations, Merchandising, Visual Merchandising, and E-commerce teams to ensure marketing activities align with product launches and seasonal priorities.
• Monitor campaign performance and business results, analyze key metrics, and provide insights for continuous improvement.

Qualifications

• Minimum 3–4 years of experience in marketing, digital marketing, brand management, or communications, preferably within a consumer-facing industry.
• Strong understanding of brand development, campaign planning, and multi-channel content creation.
• Passion for retail, lifestyle, fashion, or other consumer-driven industries.
• Proactive, hands-on, and execution-oriented with strong attention to detail.
• Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, adaptable, and comfortable working under pressure.
• Strong interpersonal, communication, and cross-functional collaboration skills.