**Do you have a passion for driving results through data-driven marketing strategies? Are you a creative problem-solver who thrives in a fast-paced environment? If so, then join Hype Invention, a leading marketing agency known for its innovative spirit and results-oriented approach!

About Hype

Owned and operated under the Hype Insight group of companies, Hype Invention is a digital marketing agency based in Colombo. Our team consists of young, dynamic content writers, marketing specialists, designers, and web developers. With a focus on global clients, our portfolio includes projects from Europe, Australia, Canada, and the United States.

Key Responsibilities

• Develop and execute paid media strategies across Meta, Google Ads (Search, Performance Max, Demand Gen), Pinterest, LinkedIn, Reddit, and other advertising platforms.
• Manage campaigns end-to-end, including setup, audience targeting, bidding strategies, creative implementation, and conversion goal optimisation.
• Monitor campaign performance on a daily and weekly basis, optimising budgets, bids, audiences, placements, and creatives to maximise results.
• Conduct A/B testing on ad copy, creatives, and landing pages to improve CPL, CPA, and ROAS.
• Prepare concise, insight-driven performance reports for clients.
• Configure, manage, and troubleshoot conversion tracking using GA4, Meta Pixel, and Meta Events Manager.
• Stay updated with platform changes, industry trends, and emerging advertising opportunities, recommending improvements to channel mix and strategy.

Required Experience & Qualifications

• 2–3+ years of hands-on experience in paid media campaign management with live advertising budgets.
• Strong experience with both Google Ads and Meta Ads Manager is essential.
• Proven expertise in Google Ads campaign types including Search, Performance Max (PMax), and Demand Gen.
• Solid understanding of GA4, including event setup, conversion tracking, audience creation, and conversion imports.
• Practical experience with Meta Events Manager, including Pixel setup, Conversion API (CAPI), and event mapping.
• Ability to manage multiple client accounts across different industries effectively.
• Previous agency experience will be considered an added advantage.
• Desirable skills : Experience with Pinterest Ads, LinkedIn Ads, or Reddit Ads.