Job Title: Marketing Manager

Company: Soletroll (Pvt) Ltd

Role Overview

We are seeking a results-driven Marketing Manager to lead Soletroll’s brand growth, customer acquisition, and community engagement. This role requires a balance of creativity and execution, with a strong focus on driving sales through campaigns, product launches, and events.

You will be responsible for positioning Soletroll as Sri Lanka’s go-to destination for Trading Card Games and collectibles.

Key Responsibilities

Growth & Revenue Marketing

• Plan and execute marketing campaigns to drive store traffic and online sales
• Lead product launches (e.g., booster boxes, limited drops, pre-orders)
• Develop strategies to increase customer retention and repeat purchases
• Track and optimize campaign performance (ROI-focused)

Content & Social Media

• Oversee Instagram, TikTok, and other social platforms
• Plan and execute content calendars (reels, posts, stories, promos)

• Create engaging content around: New arrivals Openings / pulls Events & tournaments Community highlights

• Manage DMs and customer engagement strategy

Brand & Positioning

• Build Soletroll into a recognizable and trusted brand in the TCG space
• Maintain consistency in branding, tone, and visual identity
• Develop promotional materials (posters, banners, in-store visuals)

Community & Events

• Plan and promote tournaments, game nights, and special events
• Collaborate with players, influencers, and community leaders
• Grow and engage the local TCG community

Partnerships & Collaborations

• Identify and execute collaborations with brands, creators, and communities
• Manage sponsorships and cross-promotional opportunities

Team & Execution

• Work closely with sales and operations teams to align marketing with stock and demand
• Coordinate with designers, videographers, and external vendors if needed
• Take ownership of marketing timelines and execution

Requirements

• 2–4 years experience in marketing (retail, e-commerce, or lifestyle brands preferred)
• Strong understanding of social media marketing (especially Instagram & TikTok)
• Experience running paid ads (Meta Ads is a plus)
• Ability to plan and execute campaigns independently
• Strong analytical mindset (comfortable with data and performance tracking)

Key Skills

• Campaign planning & execution
• Content strategy & storytelling
• Social media growth
• Data-driven decision making
• Community building
• Creativity + speed of execution

What We’re Looking For

• Someone who understands hype culture, drops, and collector psychology
• Someone who can turn products into demand
• Someone who moves fast and executes — not just plans
• Someone who treats marketing as a revenue function, not just branding