About our client & the role

Our client, a fast-paced, dynamic, and sophisticated North American Digital Technology and Marketing agency that believes in creating win-win outcomes and taking pride in the work we do.

They are a close-knit team of professionals who support one another and collaborate to deliver exceptional results for their clients. They shape roles around people—not the other way around—and empower the team to grow through meaningful work, accountability, and creativity.

We’re looking for a Paid Search Specialist to plan, manage, and optimise high-intent paid search campaigns. You’ll be responsible for driving measurable results across Google Ads and Microsoft Ads, working closely with internal teams to deliver strong performance.

Key Responsibilities

• Serve as part of a team of experts for Search Engine Marketing (SEM).
• Help manage a book of business consisting of assigned clients’ online search marketing campaigns
• Be responsible for maintaining work integrity and accuracy
• Analyze, recommend, and implement improvements to meet client online search marketing ROI/CPA objectives
• Understand and manage client media-buying cycles, product/service update schedules, online marketing philosophy and goals, and target demographics
• Produce detailed campaign performance analysis and Excel and PowerPoint presentations
• Create, test, and optimize keywords and messaging to maximize reach, awareness, and new customer acquisition
• Build relevant account structures to ensure relevant ad copy appears on relevant queries
• Daily account pacing and ensure client budget goals are met

Technical Skills & Experience Required

• More 3 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (Google Ads, Bing AdCenter, LinkedIn Advertising, etc).
• Highly developed interpersonal and written/verbal communication skills
• Strong MS Office skills, particularly Excel
• Strong analytical thinking
• Strong attention to detail and organizational skills
• The ability to function equally well independently as well as part of a team, and the flexibility to adapt to an ever-changing environment
• Passion for marketing and the internet

Why You’ll love working with our client

• Be part of a global, award-winning company with legal domain mastery.
• Compensation will be offered in Canadian Dollars (CAD)
• A chance to lead innovation in an industry ripe for transformation.
• An international team culture that blends engineering excellence with commercial impact.
• Flexible working hours & Remote work culture.
• Working Hours: Align with US/Canada time zones