About Metana

Metana is building next-gen education solutions that blend tech, career transformation, and storytelling. We’re scaling aggressively, and we need a technical growth leader who can own everything from indexing and AI SEO to paid media and attribution.

About the Role

We’re looking for a Paid Media Specialist who can own and scale performance marketing across multiple digital channels. You’ll blend data analytics, creative strategy, and platform expertise to drive measurable growth in customer acquisition, retention, and lifetime value.

If you live and breathe performance metrics, love building full-funnel paid strategies, and get excited about optimizing ad spend across Google, Meta, and TikTok — this role is for you.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, TikTok, and LinkedIn to achieve acquisition and revenue goals.
• Develop and implement A/B tests to improve CTRs, conversion rates, and ROAS.
• Collaborate with content and creative teams to craft high-performing ad copies, visuals, and landing pages.
• Manage and monitor budgets, pacing, and daily performance to ensure efficient spend and scale.
• Analyze campaign data, identify trends, and translate insights into actionable growth strategies.
• Lead funnel optimization efforts — from audience targeting to remarketing and retention strategies.
• Work with product, sales, and customer success teams to ensure marketing initiatives align with business objectives.
• Report on campaign performance with key metrics including CAC, LTV, conversion rate, CTR, and ROAS.
• Stay up-to-date with platform algorithm changes, paid trends, and new ad technologies.

Requirements

• 3–6 years of hands-on experience in paid media, performance marketing, or growth marketing.
• Proven success managing six-figure ad budgets across Google, Meta, and TikTok Ads Managers.
• Experience in managing end-to-end campaign lifecycle — from ideation to execution and optimization.

Skills

• Strong understanding of PPC, paid social, SEO/SEM, analytics, and conversion tracking.
• Proficiency in Google Ads, Meta Ads Manager, TikTok Ads, and Google Analytics (GA4).
• Familiarity with marketing automation and CRM platforms such as HubSpot, Klaviyo, or Mailchimp.
• Advanced Excel/Sheets and data analysis capabilities.
• Strong creative sensibility — able to brief or produce ad content that converts.
• Excellent command of English (written and verbal).

Education

• Bachelor’s degree in Marketing, Business, or related field (or equivalent practical experience).

Who You Are

• A data-driven storyteller who loves finding insights behind numbers.
• A self-starter who thrives in fast-paced, experimental environments.
• Obsessed with improving ROAS and testing new growth levers.
• Comfortable collaborating cross-functionally across marketing, product, and sales teams.
• Up to date on performance trends, from AI-driven ad optimization to new channel opportunities.

Why Join Us

You’ll join a creative, data-minded team where experimentation is encouraged, ideas are valued, and growth is measurable. You’ll directly influence how we scale across regions and markets — with full visibility into your impact.