Senior SEO Specialist

Metana
Full-timeColombo, Sri Lanka

About Metana

Metana is building next-gen education solutions that blend tech, career transformation, and storytelling. We’re scaling aggressively, and we need a technical growth leader who can own everything from indexing to AI & LLM SEO.

What You’ll Do

  • Technical SEO & Site Infrastructure
  • Lead comprehensive SEO audits and triage issues (crawlability, canonical tags, redirect chains, indexation).
  • Drive SEO during site migrations, redesigns, or framework shifts (URL mapping, redirect strategies).
  • Optimize Core Web Vitals, structured data / schema markup, internal linking, and performance metrics.
  • Build automation tools / scripts (Python, SQL, or similar) for SEO monitoring, crawl reports, or error detection.
  • Oversee housekeeping: dead link cleanups, URL pruning, redirect maps, content pruning.
  • Experience with SEMRush, SurferSEO, Ahrefs, Screaming Frog, GPT-5, Google Search Console, Google Tag Manager, Google Analytics, Hubspot
  • AI-Driven SEO & Innovation
  • Lead AI SEO initiatives: prompt engineering for metadata, semantic clustering, content automation.
  • Experiment with LLM SEO strategies for AI-powered search (ChatGPT, Google SGE, etc.).
  • Create dashboards and data pipelines connecting GA4, Search Console, internal data for organic visibility insights.
  • Run SEO experiments (meta changes, landing page variations, structured data tests).

Leadership, Collaboration & Strategy

  • Mentor junior marketers or SEO specialists; help formalize growth / SEO processes.
  • Serve as the liaison between content, design, product, and engineering to align SEO + performance goals.
  • Report on organic and paid growth metrics to leadership, drive insights, and recommend strategic directions.
  • Play a key role in building quarterly & yearly SEO strategies for search sustainability.

You’ll Succeed If You Have

  • 3–5+ years in technical SEO, growth marketing, or data-driven performance roles.
  • Proven experience with site migrations, technical audits, redirect strategy, and large-scale websites.
  • Strong skills with HTML, CSS, JavaScript rendering, web architecture, and indexation logic.
  • Hands-on experience managing Google Ads, Meta, LinkedIn campaigns and budget optimization.
  • Expertise in GA4, Search Console, Google Tag Manager, data visualization, and attribution modeling.
  • Ability to write or maintain automation scripts / pipelines (Python, SQL, etc.).
  • Experience with structured data, schema markup, and rich snippets.
  • Demonstrated ability to work cross-functionally with dev, product, and content teams.
  • Experience mentoring or leading projects and setting standards.

Bonus Points

  • Built or maintained AI-driven SEO workflows or content automation systems.
  • Worked with advanced attribution models (multi-touch, algorithmic attribution).
  • Experience scaling SEO or growth in a fast-moving startup or scale-up environment.

Why Join Metana

  • Shape how people discover and engage with Metana across organic and paid channels.
  • Autonomy to lead experimentation, AI-led growth, and innovation.
  • Collaborative, growth-oriented team culture.
  • Competitive comp, remote flexibility, and opportunity to make a big footprint.

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