Content Lead (Minimum 2 years of agency experience preferred)

Full-time

IndiaINR 30,000 - 50,000/month

If you're applying for this role, please read this entire page carefully before submitting your application. Incomplete applications or applications from candidates who have not followed the instructions will not be considered and will be immediately rejected.

About The Small Business Project (TSBP)

The Small Business Project is an 8-year-old remote marketing team that has worked with over 140 businesses across India and overseas. Over the years, we have grown entirely through referrals and word of mouth, without outbound sales.

Our clientele spans industries such as travel, events, hospitality, lifestyle, personal care, children's products, health care, and technology.

We have executed successful campaigns for Shark Tank-backed brands like Cosmix and Moonshine, along with Vir Das, TEDx Gateway, Kommune, Spotify’s P’odium, and Spoken Fest.

Role and Key Responsibilities

As a Content Lead at TSBP, you will:

Build content strategies and direction across Meta, Google, LinkedIn, YouTube, and website ecosystems
Write clear, concise, and persuasive copy for ads, scripts, reels, landing pages, captions, banners, and emailers
Create detailed content and creative briefs for design and video teams
Review creatives, reels, videos, and other ad assets, and share actionable feedback
Work with performance teams to align messaging with audiences, goals, and data insights
Research brands, industries, competitors, and audience behaviours to generate strong content ideas
Present content recommendations and rationale to internal teams and clients
Manage multiple brands, projects, timelines, and communication independently

Requirements

Strong writing skills for clear, persuasive copy
Confident project manager – independently tracks deliverables, shares feedback, follows up
Coordinates smoothly with teams, clients, and vendors
Has an eye for design – creates briefs; reviews creatives, videos, and reels
Self-motivated and disciplined in a fully remote setup
Stays current on platform updates and social media trends

This Job Is Right For You If

You enjoy storytelling, structuring ideas, and simplifying complex communication
You love social media, trends, and platform-specific content formats
You collaborate well with designers, editors, strategists, and performance marketers
You enjoy owning projects end to end and keeping things moving
You are curious, observant, and genuinely invested in brand growth

Who This Role Is Not For

If you have never written content for digital marketing or social media
If you do not like interacting with clients or client servicing
If you are not comfortable working with teams across functions
If you need constant supervision or hand holding
If you did not read this full job description before applying

This is a full-time position.

Hiring Process

Round 1: Application Form Submit the form linked on this page. Only complete applications will be considered. Within 24 hours, you will receive an email stating whether your profile is approved or rejected.

Round 2: Assignment Round Approved applicants will receive two assignments. You will have 4 days to complete and submit them.

Note: You may use AI tools. The goal of the assignment is to understand your thinking, clarity, structure, and approach to content, not just the final output.

After evaluation, you will receive an email stating whether you move to the next round or are not shortlisted.

Round 3: Live Interview Shortlisted candidates will be invited for a live interview, which may include on-call writing or brainstorming tasks. Final selection will be made after this round.

Experience Required

Minimum 1 year of professional experience in content, copywriting, or social media.

Compensation

3.6 lakh to 6 lakh rupees per year, depending on experience and skill set.

Start Date

15 January 2026

Location

Remote, work from anywhere in India

Apply for this job

Resume/CV*

Click or drag file to this area to upload your Resume

Please make sure to upload a PDF

First Name*

Last Name*

Email*

Phone Number*

The hiring team may use this number to contact you about this job.

What is your current CTC?*

What is your expected CTC?*

When is the earliest you can join us?*

Do you have experience in writing strategies, scripts, briefs, and captions specifically for Meta and Google ad campaigns?*

Share a brief example of a successful digital ad campaign you worked on. What was the goal, and how did you craft the messaging to achieve it? (Up to 200 words)*

If you need to, use this space to attach files to support your answer to the above question.

*Client & Project Management* How do you prioritize tasks when managing multiple clients and deadlines? Provide an example of a project you managed independently. (Up to 150 words)*

*Design Sense* Have you ever reviewed ad creatives, videos, or reels? How do you ensure they align with the campaign's goals? Provide an example. (Up to 150 words) *

*Team Coordination* Describe a time when you worked with multiple teams (e.g., internal, clients, vendors) on a project. What was your role, and how did you ensure smooth coordination? (Up to 200 words) *

*Industry Awareness* Which trends or updates in social media and digital ad platforms do you find most important right now? How do you stay informed? (Up to 200 words) *

*Remote Work Discipline* Working remotely requires self-discipline. How would you structure your workday to stay productive without direct supervision? (Up to 150 words)*

Do you have editorial experience in a magazine, newspaper or publishing house? *

Are you familiar with any international editing style guides, such as the Chicago Manual of Style or the AMA Manual of Style?*

Please share 2-3 of your writing samples. Would be great if these could include short- and long-form content.*

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