Outright Play is a Sri Lankan music label and entertainment company with one mission: turn artists into extraordinary icons. Our vision is bold: take culture to the world.

This is not a sales role where you “test the waters.” It is a revenue-driving role from day one. Every performance, sponsorship, brand partnership, and production opportunity is a business — and the Business Development Manager is responsible for making sure business comes in, consistently.

We are looking for someone with experience, a proven network, and the ability to deliver results immediately. This is not about effort — only results matter.

You will work directly with the founder and the artists to open doors, close deals, and grow revenue streams across performances, brand deals, sponsorships, content production, and more.

This role is for someone who is ambitious, relentless, and commercially sharp — someone who can see opportunities and convert them into business quickly.

Company Overview

Outright Play is a Sri Lankan music label and entertainment company with one mission: turn artists into extraordinary icons. Our vision is bold: take culture to the world.

We manage artists, produce music, create content, and build brands. From concerts to music videos, from brand partnerships to international collaborations, we are raising the standard of entertainment in Sri Lanka to match the world stage.

We are not a large corporation. We are a small, founder-led team with a rare focus. That means every person here plays a critical role — and the Business Development Manager is the engine that drives our growth.

At Outright Play, you are not selling “ideas.” You are turning performances, partnerships, and productions into real business. Every concert is a product. Every brand tie-up is an opportunity. Every piece of content is a revenue stream.

Our Values

● No Excuses. Only results matter.

● No Lying. Integrity above everything. Trust is built on truth, and we protect it at all costs.

● Focus on People. We win together as a team. Collaboration and accountability are at the heart of how we work.

We are building something rare in Sri Lanka — a label with global ambition and the commercial discipline to get there.

Role Summary

The Business Development Manager is responsible for driving revenue across all of Outright Play’s business streams. From live shows to sponsorships, from brand deals to content production, every opportunity must be identified, pursued, and converted into results.

This role is not about “trying.” It is about delivering business from the very first day. We are looking for someone with proven experience, strong networks, and the ability to close deals quickly.

You will:

● Secure bookings for concerts, corporate shows, weddings, and tours.

● Bring in sponsorships for events, music videos, and branded content.

● Sign brand ambassadorships and endorsement deals for artists.

● Deliver influencer campaigns and digital activations with our artists.

● Build new business opportunities in content production, music for brands, jingles, films, licensing, and sync.

This is a senior role with high accountability. Success is measured only by results — the business you bring in, the deals you close, and the revenue you generate.

You will work directly with the founder and artists, turning creative talent into commercial opportunity. In a small, ambitious team, this role is the engine that powers growth.

Scope of Work: Revenue Channels

The Business Development Manager is responsible for generating revenue across all of Outright Play’s commercial activities. Each area is a business in itself, and together they form the growth engine of the company.

1. Live Performances & Touring

● Secure bookings for concerts (metro, rural, festivals, tours – local and overseas).

● Drive corporate entertainment deals (product launches, gala dinners, awards nights).

● Close contracts for weddings and private events.

● Expand into new markets and repeat bookings with promoters and event producers.

2. Sponsorships & Partnerships

● Sell sponsorships for concerts, tours, and festivals.

● Package and close sponsorship deals for music videos, branded content, and digital activations.

● Develop relationships with FMCG, telecom, fashion, and lifestyle brands.

3. Brand Ambassadorships & Endorsements

● Sign artists as long-term ambassadors for local and international brands.

● Negotiate endorsement campaigns across TV, digital, and print.

● Develop limited-edition brand collaborations with artists.

4. Influencer & Digital Campaigns

● Bring in influencer marketing campaigns featuring Outright Play artists.

● Close deals for artist-led TikTok, Instagram, and YouTube campaigns.

● Secure paid digital activations and cross-platform collaborations.

5. Music Production Services

● Pitch and close deals for jingles, custom songs, and brand anthems.

● Offer full-service music production (lyrics, composition, arrangement, recording).

● Expand production services to agencies, corporates, and independent artists.

6. Film & TV Music Production

● Secure contracts for film and television soundtracks.

● Pitch Outright Play for theme songs, title tracks, and background scores.

● License catalog music for films, series, and commercials.

7. Content Production & Media Services

● Sell music video production packages for artists and brands.

● Close contracts for commercial video content, documentaries, and BTS projects.

● Pitch social media content strategy and execution for external clients.

8. Licensing & Publishing

● Monetize music catalog through sync deals for ads, games, film, and TV.

● Expand international publishing partnerships.

● Manage royalties collection across markets.

9. Merchandise & Consumer Products

● Drive sales of artist-branded merchandise.

● Expand Outright Play’s streetwear label (The Licenced).

● Package and sell tour-specific or event-exclusive merchandise.

10. Workshops & Education

● Create artist-led workshops (songwriting, performing, branding).

● Package corporate workshops using music as a creativity and leadership tool.

● Develop paid mentorship and incubator programs for emerging talent.

11. Advisory & Services

● Offer legal advisory (contracts, rights, intellectual property) to external clients.

● Sell distribution services for music on Spotify, Apple Music, and YouTube.

● Provide PR and media services to artists or brands.

12. International Collaborations

● Secure cross-border artist collaborations.

● Partner with global promoters for tours and events.

● Pitch Sri Lankan talent to international markets.

Key Responsibilities

As Business Development Manager, you will own the commercial growth of Outright Play across multiple revenue streams. Your responsibilities will include:

1. Pipeline Development

● Identify, research, and qualify potential clients across events, brands, agencies, and promoters.

● Build and maintain a strong sales pipeline for all revenue channels (performances, sponsorships, partnerships, content, production).

● Continuously explore new opportunities for monetization.

2. Pitching & Proposals

● Create compelling proposals for concerts, sponsorships, brand deals, and production services.

● Customize pitches for different clients and industries.

● Represent Outright Play in meetings with corporates, agencies, and promoters.

3. Closing Deals

● Negotiate contracts and secure bookings, sponsorships, and partnerships.

● Ensure terms are favorable, transparent, and profitable.

● Deliver results from the first month — this role is measured on business brought in.

4. Client Relationship Management

● Build long-term relationships with corporate clients, agencies, and promoters.

● Maintain strong communication before, during, and after each deal.

● Secure repeat business and upsell additional opportunities.

5. Cross-Team Collaboration

● Work with artists, managers, and the creative team to align business opportunities with brand identity.

● Coordinate with production teams to ensure deliverables meet client expectations.

● Collaborate with marketing to package and promote offerings.

6. Reporting & Accountability

● Track sales pipeline, deals closed, and revenue generated.

● Provide weekly and monthly performance reports to management.

● Use data to refine strategies and improve results.

7. Market Development

● Expand Outright Play into new geographies and industries.

● Explore international collaborations and global brand partnerships.

● Stay informed on industry trends and bring in fresh opportunities.

Required Skills & Qualities

This is a senior role that demands experience, proven ability, and results from day one.

Experience

● 5+ years in business development, sales, or partnerships in entertainment, media, advertising, or brand management.

● Proven track record of closing deals and generating revenue.

● Existing network of corporate clients, agencies, sponsors, and promoters.

● Experience negotiating contracts and managing client relationships at a senior level.

Core Skills

● Strong commercial acumen with the ability to identify and monetize opportunities.

● Excellent negotiation and closing skills — able to secure deals quickly and effectively.

● Ability to build and manage a strong sales pipeline across multiple revenue streams.

● Exceptional communication and presentation skills in English (Sinhala/Tamil is a plus).

● Strong organizational skills — able to manage multiple opportunities and deadlines in parallel.

Qualities

● Results-driven: you are judged on business brought in, not effort.

● Persistent and resilient: you don’t stop until the deal is closed.

● Strategic thinker: able to see both immediate wins and long-term opportunities.

● Relationship builder: trusted by clients, partners, and colleagues.

● Entrepreneurial mindset: thrives in a small, founder-led business where adaptability is key.

This role is not for someone looking to “explore” or “try.” It is for someone ready to deliver immediate results and grow Outright Play’s revenue across all its business streams.

Work Culture & Expectations

Outright Play is not a large corporation with layers of management and safety nets. We are a small, founder-led team with a clear mission: turn artists into extraordinary icons and take culture to the world.

That means the way we work is different:

What to Expect

● High accountability. Every deal you close (or don’t close) has a direct impact on the company.

● Results-first. Effort is irrelevant without outcomes. Success here is measured only by business delivered.

● Fast pace. Opportunities come and go quickly. You must move fast, adapt, and close before someone else does.

● Hands-on environment. You will work directly with the founder and artists. There are no silos or layers.

How We Work

● Lean team. Everyone wears multiple hats, and everyone’s work is visible.

● Direct communication. Feedback is immediate and unfiltered — we don’t waste time.

● Flexibility. Business happens when opportunities arise, not only during office hours. You must be willing to adjust.

● Integrity. No lying, no excuses. Clients trust us because we deliver honestly and reliably.

The Payoff

● You will work at the center of Sri Lanka’s most ambitious music label.

● Your wins will be celebrated, your impact will be clear, and your growth will be tied directly to results.

● For the right person, this is not just a job — it’s a chance to shape the business engine of a label with global ambition.

This culture is demanding. But for someone with drive, resilience, and proven ability, it is also uniquely rewarding.

Career Growth & Opportunities

This role is not about maintaining — it is about building. As Business Development Manager, you will be the engine of revenue for Outright Play, and your growth will scale with the company’s growth.

What You’ll Gain

● Ownership. You will be responsible for the commercial success of multiple revenue streams from day one.

● Influence. Your work directly shapes the future of the company and the careers of our artists.

● Network. You’ll build senior-level relationships with brands, agencies, promoters, and partners.

● Global Exposure. Our focus is international. Your deals will extend beyond Sri Lanka into regional and global markets.

Your Path Forward

● Grow into Head of Business Development or Commercial Director as the team expands.

● Build and lead a sales and partnerships team under you.

● Play a key role in expanding Outright Play’s presence into new geographies and industries.

● Establish yourself as a leading business figure in the Sri Lankan music and entertainment industry.

At Outright Play, growth is not about tenure — it is about results. The more business you bring in, the faster you rise.

What We Offer

We don’t offer the perks of a large corporation. What we offer is the chance to build the commercial engine

of a label with global ambition — and to be rewarded directly for results.

Opportunities

● Work directly with top artists and a growing entertainment company.

● Lead revenue generation across multiple business streams — from shows to sponsorships to brand

deals.

● Gain international exposure and build a high-value professional network.

Growth

● Clear path to senior leadership (Head of Business Development / Commercial Director).

● Direct influence on company strategy and artist growth.

● Ownership of results with recognition tied to performance.

Compensation

● Competitive base salary for the Sri Lankan market.

● Strong performance incentives — the more business you bring in, the more you earn.

● Rewards tied directly to outcomes, not effort.

Environment

● A lean, founder-led team where your impact is visible every day.

● A fast-paced, no-excuses culture that values results and integrity.

● The chance to be part of building something rare in Sri Lanka — a label with international standards and ambition.

At Outright Play, success is simple: deliver results, grow the business, and grow with us.

Application Process

We are only looking for candidates with proven business development experience and results to show for it. If you cannot demonstrate past revenue wins, this role is not for you.

To apply:

1. Send us your CV.

2. Include a short note outlining:

○ The biggest deals or revenue wins you have personally closed.

○ The industries, clients, or brands you have worked with.

○ Why you believe you can deliver results from day one at Outright Play.

We are not hiring for effort. We are hiring for results. If you can prove that you’ve delivered before, we want to hear from you.