HEAD OF MARKETING - BRANDS & STRATEGY

Toyota Lanka (Pvt) Ltd.
Full-timeWattala, Sri Lanka

We’re looking for:

  • 3–5 years of proven experience in marketing, brand strategy, and/or strategic communications, ideally within an FMCG, automotive, or multinational corporate setting
  • A Bachelor’s degree in Marketing, Business Management, or a related discipline (MBA qualification with specialization in marketing would be a strong advantage)
  • A strategic thinker with a keen sense for brand building, market insights, and go-to-market execution
  • Demonstrated experience in developing and delivering phygital campaigns, brand activations, product launches, and large-scale events
  • Strong understanding of employer branding, customer segmentation, and consumer behavior synthesis
  • Excellent analytical, creative, and communication skills and capable of influencing across multiple stakeholder levels
  • Proficiency in digital tools, analytics, and MS Office (especially PowerPoint for brand storytelling)

What You'll Do:

Key Responsibilities:

  • Craft and execute the overall brand and marketing strategy aligned to business goals and evolving customer expectations
  • Lead integrated phygital campaigns, product launches, brand activations, and customer-facing events that drive visibility and engagement
  • Oversee market planning and positioning efforts, analyzing competitive landscapes and refining strategic direction
  • Drive employer branding initiatives in partnership with HR to strengthen internal brand equity and attract top talent
  • Translate brand vision into impactful, measurable actions across ATL, BTL, and digital platforms
  • Build strong internal collaboration between cross-functional teams, agencies, and media partners
  • Monitor and report on marketing effectiveness, ROI, and brand performance metrics

This is more than just a marketing job. It’s your chance to shape the voice of a global icon and energize an entire market. If you’re a strategic brand architect, a creative storyteller, and a results-driven marketer with the passion to lead transformational campaigns, we want to hear from you.

Apply for this job

Resume/CV*

Click or drag file to this area to upload your Resume

Please make sure to upload a PDF

First Name*
Last Name*
Email*
Phone Number*
The hiring team may use this number to contact you about this job.

By clicking 'Submit Application', you agree to receive job application updates from Toyota Lanka (Pvt) Ltd. via text and/or WhatsApp. Message frequency may vary. Reply STOP to unsubscribe at any time. Message & data rates may apply.