Position Summary:

The Marketing Specialist will play a key role in planning and executing marketing strategies to increase brand awareness, drive customer engagement, and support revenue goals. This role requires a blend of creativity, analytical thinking, and hands-on execution across digital and offline marketing channels.

Key Responsibilities:

• Develop and execute marketing campaigns across digital channels (email, social media, SEO, PPC, content).
• Collaborate with internal teams to create marketing materials (brochures, blogs, ads, newsletters, etc.).
• Analyze campaign performance and provide actionable insights to optimize ROI.
• Manage the company’s social media presence and create engaging content.
• Assist in organizing promotional events, trade shows, and product launches.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Maintain and update the CRM and marketing databases.
• Support lead generation and nurture programs in alignment with the sales team.
• Monitor and report on key performance indicators (KPIs).

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in a marketing role (agency or in-house).
• Proficiency in tools like Google Analytics, HubSpot, Mailchimp, Canva, or similar.
• Strong understanding of SEO, social media marketing, and email marketing.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative mindset with strong attention to detail.

Preferred Qualifications (Nice to Have):

• Experience with paid ads (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Familiarity with A/B testing and data-driven marketing.
• Basic graphic design or video editing skills.