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Performance Marketing Specialist

Surge Global
Full-timeAnywhere, WorldwideUSD 600 - 800/month

Surge Global is a digital consultancy that leverages marketing, data, and technology to help businesses grow. As Sri Lanka’s leading digital firm, we employ the best content, creative, design & engineering talent the country has to offer.

Embracing a culture of transparency and equality in the workplace, we’ve built an environment helping Sri Lanka’s best marketing and creative talent thrive. Our team looks at untangling multivariate problems with an open mind and the willingness to constantly test and learn.

With our headquarters in Colombo Sri Lanka, we help scale startups to Fortune 500 companies across the United States, United Kingdom, Australia, and Sri Lanka.


  • Bid and place campaigns within various digital platforms (ie: Google Display Network, Facebook Audience Network, Amazon Ads) and manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
  • Ensure campaigns are pacing according to overall strategy and expectations by monitoring performance and making changes when necessary.
  • Manage campaign budget across various platforms daily, weekly, and quarterly.
  • Collaborate with Specialists and Project Managers on upcoming campaigns to determine the best platforms, target audience, and creative strategies to implement.
  • Support clients with account configuration and tracking with tools such as GTM.
  • Communicate with clients and make recommendations by identifying key insights from campaign reports to optimize performance.
  • Assist with client-facing calls and campaign reporting: performance reports, campaign analytics, ad-hoc analysis and conversion optimization.
  • Ability to work independently with minimal supervision from leads.
  • Ability to lead and manage high performance teams and support colleagues with necessary training.
  • Help in training and development of new Performance Marketing Analysts and Marketing Specialists joining the team.


  • 4+ years of proven experience in the digital marketing field in the capacity of a Performance Marketing Specialist or a similar position.
  • Experience managing paid media campaigns across multiple platforms (Please specify budgets managed across each platform)
    • Mandatory experience across Google, YouTube, Facebook, Instagram, Linkedin Ads
    • Twitter, Snapchat, Pinterest, Amazon, Spotify, DV360, TradeDesk would be an added advantage.
  • Comfortable working with analytics, attribution, and measurement systems
    • Must have: Google Analytics and Hubspot
    • Optional: Google Data Studio/Microsoft Power BI/Tableau
  • Strong verbal and written communication skills.
  • You are driven and hungry for success, and always willing to test and learn.
  • You are a team player who enjoys collaboration.
  • You have a proven record of showcasing great leadership skills and have the ability to support teams in both specialized technical projects and team activities.
  • You have a proven record of managing multiple projects end to end at once.
  • You have the ability to stay highly organized and efficient in a fast-paced, high-energy environment.

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