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Marketing Analytics Specialist

Surge Global
Full-timeAnywhere, WorldwideUSD 600 - 800/month

Surge Global is a digital consultancy that leverages marketing, data, and technology to help businesses grow. As Sri Lanka’s leading digital firm, we employ the best content, creative, design & engineering talent the country has to offer.

Embracing a culture of transparency and equality in the workplace, we’ve built an environment helping Sri Lanka’s best marketing and creative talent thrive. Our team looks at untangling multivariate problems with an open mind and the willingness to constantly test and learn.

With our headquarters in Colombo Sri Lanka, we help scale startups to Fortune 500 companies across the United States, United Kingdom, Australia, and Sri Lanka.


  • Plan, organize, and implement ad tracking strategies and platform-specific tags and pixels.
  • Manage tagging & analytics tools such as GTM and Google Analytics, and stay updated with upcoming tools and features.
  • Solve for complex online marketing tagging & tracking needs and either implement those solutions independently or clearly and effectively communicate to internal/external development.
  • Be the expert in implementing and customizing all aspects of GA4 for clients of all sizes.
  • Q/A test, debug, and troubleshoot event tracking across platforms to confirm accurate reporting and event tracking.
  • Work with Google Data Studio and Looker to create client reporting, while working with Performance Marketing, Web Development and Data Science teams to provide necessary data via tracking to enable them to create dashboards in other reporting platforms.
  • Analyze client web properties and request any potential changes to the data layer required to achieve tracking requirements.
  • Use analytics tools to develop a holistic view of clients’ customer decision journey and apply insights to inform the development of a website experience that engages and converts.
  • Ability to work independently with minimal supervision from leads.
  • Ability to lead and manage high performance teams and support colleagues with necessary training.
  • Create, review, and optimize internal team processes to improve team efficiency and client satisfaction.


  • 4+ years of proven experience in the digital marketing field in the capacity of a Marketing Analytics specialist or a similar position.
  • Experience managing multiple tools and platforms for data collection, dashboarding and reporting and CRM.
  • Comfortable working with analytics, attribution, and measurement systems
    • Must have: Google Analytics, Google Tag Manager and Hubspot
    • Optional: Google Looker Studio/Microsoft Power BI/Tableau
  • Strong verbal and written communication skills.
  • You are driven and hungry for success, and always willing to test and learn.
  • You are a team player who enjoys collaboration.
  • You have a proven record of showcasing great leadership skills and have the ability to support teams in both specialized technical projects and team activities.
  • You have a proven record of managing multiple projects end to end at once.
  • You have the ability to stay highly organized and efficient in a fast-paced, high-energy environment.

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