Marketing Manager

Likuid Ventures
Full-timeColombo 03, Colombo, Sri Lanka

Anscom is an automation design studio established in 2011 by technology professionals. We integrate world-class ELV, audio/visual, security and automation solutions for properties, around the world. Our scope of work covers design, supply, installation, configuration, and after-sales service & support. We partner with the highest-rated brands and suppliers, to guarantee the best-in-class technology solutions.

As the Marketing Manager for Anscom, you will be responsible for developing and executing comprehensive marketing strategies to promote our products and services. Your role will be instrumental in driving brand awareness, lead generation, and customer acquisition, ultimately contributing to our company's growth and market expansion.

Responsibilities:

  1. Develop and implement result-oriented marketing plans to achieve company objectives and revenue targets.
  2. Conduct market research to identify trends, opportunities, and competitor analysis.
  3. Create engaging marketing campaigns across various channels, including digital, social media, email, and traditional advertising.
  4. Manage the company's website and ensure it reflects our brand identity and showcases our products effectively.
  5. Oversee the production of marketing collaterals, such as brochures, product catalogs, and promotional materials.
  6. Collaborate with the sales team to align marketing efforts with their requirements and ensure they have the necessary tools and resources.
  7. Measure and analyze the performance of marketing campaigns and adjust strategies to maximize effectiveness.
  8. Develop and maintain strong relationships with media partners, industry influencers, and key stakeholders.
  9. Explore and implement new marketing trends and technologies to stay ahead in the industry.
  10. Monitor marketing budgets and allocate resources wisely to achieve the best return on investment.
  11. Stay up-to-date with industry developments and competitors' activities to identify potential business opportunities.

Essential Skills:

  1. Bachelor's degree in Marketing, Business, or a related field.
  2. Proven work experience as a Marketing Manager or similar role, preferably in the ELV, Audio/Visual, Security, or Automation industry.
  3. Strong understanding of marketing principles and best practices.
  4. Exceptional creativity and the ability to think outside the box to develop innovative marketing strategies.
  5. Proficiency in digital marketing tools and platforms, including social media, SEO, and email marketing.
  6. Excellent communication and interpersonal skills to collaborate with cross-functional teams and stakeholders.
  7. Analytical mindset with the ability to interpret data and make data-driven decisions.
  8. Strong organizational and project management skills to handle multiple campaigns simultaneously.
  9. Previous experience in the technology industry will be a plus.

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