About our client & the role

Our client, a fast-paced, dynamic, and sophisticated North American Digital Technology and Marketing agency that believes in creating win-win outcomes and taking pride in the work we do.

We’re a close-knit team of professionals who support one another and collaborate to deliver exceptional results for our clients. We shape roles around people—not the other way around—and empower our team to grow through meaningful work, accountability, and creativity.

As a Paid Social Specialist, you’ll be an integral part of our performance marketing team, working across a range of paid social and digital channels to drive real business outcomes for clients across industries.

Key Responsibilities

• Manage full-funnel paid media campaigns across Meta Ads, LinkedIn, Google Ads, Display, Affi liate, and Programmatic channels
• Translate client goals into strategic media plans focused on ROAS, CAC, conversion volume, and effi ciency
• Set up and maintain accurate tracking using GA4, Google Tag Manager, UTM tagging, Meta pixels, and attribution frameworks
• Monitor and analyze performance data to adjust bids, targeting, budgets, and creative assets for continuous improvement
• Work collaboratively with creative, analytics, and strategy teams to ensure cohesive and impactful campaign execution
• Stay current with evolving ad formats, platform algorithm changes, and AI bidding strategies
• Build and present client-facing reports with actionable insights and next-step recommendations

Technical Skills & Experience Required

• 2+ years of hands-on experience managing paid social and digital campaigns (e.g. Meta, LinkedIn, Display, Programmatic)
• Proficiency with Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, and GA4
• Strong understanding of paid media KPIs and performance levers: ROAS, CAC, funnels, LTV, and attribution models
• Excellent English communication skills—able to turn complex data into clear, client-facing insights
• A self-starter with a proactive mindset, strong time management, and creative problem-solving abilities
• Comfortable working in a collaborative, international remote setup with cross-functional teams

Why You’ll love working with our client

• Be part of a global, award-winning company with legal domain mastery.
• Compensation will be offered in Canadian Dollars (CAD)
• A chance to lead innovation in an industry ripe for transformation.
• An international team culture that blends engineering excellence with commercial impact.
• Flexible working hours & Remote work culture.
• Working Hours: Align with US/Canada time zones