Responsibilities:

• Develop and implement ecommerce marketing strategies to increase sales and revenue.
• Manage and optimize ecommerce channels such as website, social media, email, and paid advertising.
• Analyze market trends, customer behavior, and competitor activities to make data-driven decisions.
• Create and execute targeted campaigns that resonate with the target audience and drive engagement.
• Collaborate with cross-functional teams such as product, sales, and customer experience to align marketing efforts with business goals.
• Track and report on key metrics such as traffic, conversion rates, and ROI to measure the effectiveness of marketing initiatives.
• Stay up-to-date with the latest ecommerce technology, tools, and trends to stay ahead of the competition.
• Manage budgets and allocate resources effectively to optimize marketing spend.
• Lead and mentor a team of ecommerce marketing specialists to achieve departmental objectives.
• Ensure compliance with legal and ethical standards in all marketing activities.