Sales Executive Modern Trade - Colombo & Suburbs

Swift Aroma Pvt Limited
Full-timeColombo, Sri LankaLKR 80,000 - 100,000/month

1. Sales Management:

  • Manage and execute modern trade sales strategies, ensuring the achievement of monthly sales targets.
  • Ensure that all outlets are well-stocked and that there is no return stock due to expiry or overstocking.
  • Maintain and improve brand visibility in each retail outlet, ensuring displays and product placement are in line with the brand’s goals.
  • Regularly visit outlets to build and maintain relationships with store managers, buyers, and staff, and negotiate prime shelf space.
  • Monitor competitor activity and suggest strategic actions to maintain a competitive edge.

2. Operations & Fulfillment:

  • Ensure timely and accurate processing of customer purchase orders (POs), delivery schedules, and invoicing.
  • Oversee the delivery process, ensuring that products are delivered on time and in full (OTIF).
  • Liaise with logistics partners and warehouse teams to manage inventory levels and replenish stock as needed.
  • Manage product returns and exchanges, minimizing return stock and coordinating with outlets to resolve any issues.

3. Invoicing and Payment Management:

  • Issue invoices accurately and ensure timely payments from customers.
  • Follow up on outstanding payments and maintain records of all transactions.
  • Coordinate with the finance team to ensure alignment on cash flow and account reconciliation.

4. Brand Visibility

  • Merchandising: Ensure consistent and effective brand merchandising across all outlets to maximize visibility and attractiveness.
  • Promotional Activities: Plan and execute promotional campaigns and in-store events to boost brand presence and sales.
  • Compliance: Ensure all outlets adhere to brand guidelines and display standards.

Qualifications:

  • Bachelor's degree in Business, Marketing, Supply Chain Management, or related fields.
  • 2+ years of experience in modern trade sales is a must.
  • Strong communication and negotiation skills, with the ability to build lasting relationships.
  • Detail-oriented with the ability to manage multiple tasks and deadlines.
  • Proficiency in MS Office (Excel, Word, PowerPoint) and familiarity with sales tracking software.
  • A valid driver’s license with a motor bike and willingness to travel frequently.

Additional Skills:

  • Problem-solving mindset with a focus on operational efficiency.
  • Experience in the FMCG sector is a plus.
  • Knowledge of inventory management and delivery coordination.

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