Our client is a relatively young and upcoming organization with HQ based in Melbourne Australia and a development center in Colombo, The organization has been on a significant growth trajectory backed by recent funding and an array of large-scale ASX & NASDAQ listed client projects.

Join the team and be a part of a culture of collaboration, learning, and growth.

Key Responsibilities

• Lead and execute LinkedIn marketing campaigns to target specific industry segments (e.g., legaltech, data, or professional services).
• Utilize LinkedIn Sales Navigator for prospecting, audience segmentation, and personalized outreach.
• Create and manage content calendars, posts, and engagement strategies on LinkedIn to grow brand visibility.
• Develop and manage outreach sequences and newsletters for lead nurturing.
• Build and manage multi-touch B2B marketing campaigns focused on generating qualified leads.
• Partner with the sales team to align marketing and outreach efforts across digital channels.
• Own key performance metrics (traffic, MQLs, CPL, engagement rates, and conversion)
• Manage CRM workflows, lead tracking, and campaign performance reporting.
• Work with tools such as HubSpot (or similar) primarily for reporting and marketing automation support.
• Optimize landing pages, CTAs, and forms for lead capture and conversion.
• Support development of go-to-market partnerships with technology partners (e.g., Clio, iManage).
• Coordinate co-marketing initiatives, webinars, and partner content campaigns.

Qualifications & Experience

• 5+ years of experience in B2B marketing, preferably in SaaS, technology services, or professional services.
• Proven expertise in LinkedIn marketing and Sales Navigator for B2B lead generation and relationship building.
• Strong experience in content creation, campaign management, and email marketing.
• Good working knowledge of CRM and automation platforms (HubSpot, ActiveCampaign, or similar).
• Excellent communication and copywriting skills for digital and social content.
• Experience using AI-driven marketing tools and analytics platforms (e.g., GA4).
• Bonus: Experience in the legaltech, data, or compliance industry segments.