Overview

We are currently seeking an eCommerce & Digital Media Specialist for our client, a renowned luxury goods shop based in Toronto. Known for its exceptional customer service and meticulously crafted products, the client has a long-standing commitment to providing high-quality, Canadian-made apparel and accessories. Specializing in custom fetish gear and fashion-forward apparel, they cater primarily to the community, as well as the straight community, through a direct-to-customer model, serving customers mainly in Canada and the US, with some B2B activities.

Key Responsibilities:

Strategic Leadership:

• Act as the eCommerce, social media, and content marketing strategist.
• Provide strategies and check the quality of work.
• Responsible for overall performance.

eCommerce Operations:

• Add products to the website.
• Improve and add images to the site.
• Create categories and optimize product listings.
• Conduct product analytics.
• Develop product content.

Social Media and Content Marketing:

• Develop a monthly social media strategy based on brand direction.
• Create social media content and manage influencer marketing and collaborations.
• Post 3-5 times per week.

Website and Email Marketing:

• Manage on-site marketing (banners, product analytics).
• Conduct email marketing campaigns.

Content Creation:

• Create visual content for digital applications, including videos, graphics, animations, and photography for social media, websites, articles, and other marketing materials.
• Manage all areas of video pre-production, production, and post-production.
• Research and gain approval on story materials and topics.
• Work collaboratively with teams to ensure consistency in messaging and alignment with overall communications.
• Build and manage a rich content calendar to attract, inform, and engage qualified audiences.
• Generate and develop multimedia video content for external promotional videos, marketing videos, recruitment videos, and other projects.
• Search for visual material needed for various publications.
• Conceptualize and design digital content for social media, websites, and email campaigns.

Our Ideal Candidate Has:

• Experience with marketing-communications initiatives and executing tactics.
• Experience creating social media content and digital media, including writing materials.
• Years of experience editing online content, including videos on YouTube and social media channels.
• Strong verbal and written communication skills.
• Excellent attention to detail and active listening skills.
• Ability to work from home in a quiet space, free from distraction.
• A strong and reliable internet connection.
• A basic background or passion for eCommerce and/or website building is a definite asset.
• Experience in the luxury goods market or similar industries is highly desirable. Experience in apparel, and accessories industry is desirable.

Join us to support a client whose impeccable craftsmanship and designs are internationally recognized and have been worn by world-renowned celebrities. Help them continue their legacy and expand their global reach.