Surge Global is a digital consultancy that leverages marketing, data, and technology to help businesses grow. As Sri Lanka’s leading digital firm, we employ the best content, creative, design & engineering talent the country has to offer.

Embracing a culture of transparency and equality in the workplace, we’ve built an environment helping Sri Lanka’s best marketing and creative talent thrive. Our team looks at untangling multivariate problems with an open mind and the willingness to constantly test and learn.

With our headquarters in Colombo Sri Lanka, we help scale startups to Fortune 500 companies across the United States, United Kingdom, Australia, and Sri Lanka.

Responsibilities

• Utilize SEO tools such as SEMrush, Ahrefs, Moz, and others to conduct research, track performance, and implement strategies.
• Perform keyword research and competitive analysis.
• Understand and implement technical SEO audits and changes:
  • Perform technical SEO audits to identify and resolve issues such as crawl errors, broken links, duplicate content, and others.
  • Work with web developers to implement necessary technical improvements.
• Execute on-page optimizations:
  • Optimize web pages, including the creation and optimization of meta tags (title, description, keywords), headers, URLs, and content.
  • Improve website structure, navigation, and internal linking.
• Implement changes in content management systems (CMS).
• Manage content production by planning content calendars, collaborating with content, and supporting them on SEO.
• Devise and execute methods to track, report, analyze and improve SEO performance.
• Collaborate with SEO managers and other in-house marketing teams.
• Collaborate with developers and product teams to implement necessary features and changes.
• Develop new SEO tests and strategies.
• Present and communicate SEO strategies and projects to clients and/or internal stakeholders.
• Serve as the key SEO expert/advocate.
• Keep up-to-date with latest SEO trends, strategies and algorithm changes.
• Train and upskill the junior members of the SEO team.
• Optimize copy and landing pages for search engine marketing.
• Work with cross-functional teams like Content & Performance Marketing to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Link Building:
  • Develop and execute a robust link-building strategy to improve domain authority.
  • Outreach to relevant websites and blogs for backlinks.

Requirements:

• Minimum 4+ years experience in SEO (on-page, off-page, technical).
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, HubSpot, or other CRMs) and SEO tools such as Ahrefs, SEMRush, Screaming Frog.
• Experience with and/or understanding of other marketing channels such as PPC.
• Experience working with popular CMS. (WordPress or any other headless CMS).
• Knowledge of ranking factors and search engine algorithms.
• Project management skills.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Experience with and/or understanding of code (e.g., HTML, CSS, JavaScript) will be an advantage.