Performance Marketing Trainee (Conversion & Event Tracking)
Surge Global![](/work.png)
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Surge Global is a digital consultancy that leverages marketing, data, and technology to help businesses grow. As Sri Lanka’s leading digital firm, we employ the best content, creative, design & engineering talent the country has to offer.
Embracing a culture of transparency and equality in the workplace, we’ve built an environment helping Sri Lanka’s best marketing and creative talent thrive. Our team looks at untangling multivariate problems with an open mind and the willingness to constantly test and learn.
With our headquarters in Colombo Sri Lanka, we help scale startups to Fortune 500 companies across the United States, United Kingdom, Australia, and Sri Lanka.
During this paid training program, you will gain hands-on experience in conversion and event tracking. Working alongside industry experts, you will participate in live projects, learning the intricacies of tracking user interactions and campaign performance.
By the end of the training program, we expect that you will have gathered the skills and attitude required to work alongside the marketers, analysts, and growth hackers here at Surge to take your career forward and join our ranks.
What you'll be learning/Doing:
- Implement tracking for conversions and events across different platforms and channels through Google Tag Manager.
- Troubleshoot and resolve issues related to tag implementation and data accuracy.
- Test and validate tags to ensure they are firing correctly and collecting accurate data.
- Read and analyze data across platforms and address data discrepancies.
General Requirements:
- Fundamental understanding of paid media concepts and metrics.
- Proficiency in English.
- Strong communication skills.
- Basic proficiency with Google Docs, Sheets, and Slides.
- Basic coding knowledge (HTML, JavaScript) is a plus.
Specialized Requirements:
- Completed Google Tag Manager Fundamentals
- Completed Google Analytics 4 on Skillshop
- Completed Facebook Blueprint Associate level certification
- Completed the Fundamentals of Digital Marketing on Skillshop