Key Responsibilities

• Develop digital marketing strategies to promote the company’s different brands and owned assets
• Development and maintenance of consumer persona playbook to be used in various campaigns
• Development of content strategies and media buying strategies
• Development of campaigns, by working cross-functionally, to deliver business objectives
• Dynamically driving efficiencies on campaigns by AB testing for the right fit on consumer profiling vs. messaging vs. choice media
• Drive SEO performance related to owned assets

What does success look like?

• Able to drive positive engagement and user-generated content
• Increase site traffic and customer acquisition to owned assets, and followers/likes to social media assets
• Driving click-through-rate on advertising
• Reducing the customer acquisition cost through innovative and optimized advertising & media strategies
• Increasing return on ad spends

Soft Skills

• Being able to work cross-functionally with internal teams including category management, digital transformation, corporate communications, new business, and international business teams to holistically drive business objectives
• Building and maintaining partnerships with agencies
• Embrace an entrepreneurial mindset and have a passion for life-long learning